The January Blues in the business sector refer to the decline in spending that typically occurs in this month after the Christmas. Not only is there this month where everyone is constantly reminded they should feel miserable, but now there are articles referring to the ‘February Chills’! This is going to continue to spread in to every month if we let it and there’s no need. Initially the ‘January Blues’ was marketed by airlines and destination spots to encourage January travel, a time when travelling was quiet. There really is a miserable tone around at this time of the year and the more negative message that is pushed out, the more it will fester. We need to change this negative marketing!
January is the end of winter, we can start looking ahead to a whole new season. A change of season usually brings with it a change of attitude. A cleaning out, a fresh environment and fresh attitude. It’s something everyone enjoys. Looking forward to this is much more constructive than clouding a whole month with a negative message. You can encourage and drive this different message through your marketing and the messages you choose to deliver.
As a business, you too are presumably preparing for the change of season. Most especially if your product offering is season dependant. If you do have new season colours, ranges and designs that will be coming, why not bring the customer on this journey with you? It can be a fun journey for consumers to follow through graphic content (ie pictures or video). It can range from Snapchat snippets of your stock buying trips, to sneak preview pictures of upcoming palettes customers can look forward to seeing. This will not only work to get customers to have a more positive outlook, but can also get them to fall in love with your new stock before you even have it on your shelves!
Why not try it now so you can work towards swaying the message and changing the tempo?
Cherry Marketing Bandon 